SEO work fails in predictable ways: fixing content when the problem is technical, chasing keywords with no commercial intent, or building a strategy that the site’s architecture can’t support.
We start with a crawl and a competitive gap analysis, so we know whether the constraint is indexation, content, or authority before we spend anything. Technical fixes come first — they’re cheapest and they compound. Content and links follow.
Because we build sites as well as audit them, technical recommendations don’t sit in a document waiting for a developer. We can implement them.
